KFRX is a local pop radio station heavily involved in the Lincoln, NE community partnering in schools, sporting events, concerts, local businesses, and non-profits. The movement within the logo references upbeat music and growth visualizes their success in the community.

Tuition Mission is an annual 4-day long event on the University of Nebraska-Lincoln campus where contestants compete to have their tuition covered for a year. The rotating theme for 2020 is homegrown, neighborhood concert in the park.