Matt Talbot Kitchen & Outreach is a non-profit organization in Lincoln, Nebraska, dedicated to supporting the city's most vulnerable residents by providing two meals a day and essential outreach services. Their annual fundraising event, Feeding The Soul Of The City, aims to raise funds to sustain these vital programs, assist individuals experiencing homelessness, and address addiction resources.
Each year, the event incorporates Pantone's Color of the Year into its branding. For 2023, they embraced Viva Magenta, combined with their brand color, orange, to create a playful and welcoming theme. This vibrant approach is designed to enhance fundraising efforts and ensure continued support for the Lincoln community.